Date : 11th May 2012
On 11th May 2012, the National Technology Day, IEEE Kochi Subsection arranged an evening talk at CSI Hall Kaloor. The Session was handled by Mr. Vijay S Paul, Co-Founder and CEO of Ize Creative. The session dealt with the basics of why businesses need to focus on SocialMedia Marketing in the present day world, and the growth of “Relationship Marketing” over “Broadcast Marketing”. It’ll also gave an outline as to how each platform is being utilized by brands to interact with their consumers.